AI is more than “digital.”
Welcome to the whole-org and whole-customer technology era.
I help Arts and Culture leverage the entire data stack to engage audiences and drive impact in the modern Artificial Intelligence/tech era.
Tech strategy for the
whole organization.
I’m Kristin Darrow.
For 20 years, I built tech that powers arts and culture — first at the Baltimore Symphony, then as a founding exec and Product leader/Chief Product Officer at Tessitura, the leading CRM for arts and culture.
In 2021, I stepped out to help private sector tech companies move like the best innovator companies in the world as they manage change, lead innovation, and reinvent in the AI era (that’s longhand for “tech turnaround agent.”)
Now I’m bringing that knowledge home to arts and culture. With AI, I fully believe Arts and Culture can come out of “small fish” technology thinking and into the same pool with today’s startups who are building unicorn-track companies with the same budgets you have.
That’s AI’s influence.
Welcome to the future of Arts and Culture. Seriously.
AI is changing the tech landscape so much. Some is scary. Much is empowering. All of it is tectonic and reshaping entire industries. Ours will not be exempt.
I’m here to help you navigate all of it.
To overlay the remarkable power of AI onto your whole organization in a responsible and ethical and ROI-practical way.
AI is way more than just “digital.” It calls us to rethink entire business models and decades-held assumptions.
Your organization must do more than “weather” this unprecedented technology shift. Together, we can create your organization’s vital new future.
Customer experience is a mix of digital pixels and real life.
It’s buying a ticket on the phone and the HVAC in the hall. It’s ticket scanning at the door and the roar of the second ovation.
Time to stop thinking in data silos.
Modern Artificial Intelligence (AI) and Machine Learning (ML) tools allow data insight across vastly dissimilar pools of data that have never been connected before. That opens the door for real customer intelligence.
Whole-org. Whole-customer. Strategy.
When I stepped into the private sector in 2021, I didn’t know if I’d return to Arts and Culture. Not because I didn’t love it (you ARE my tribe) — but because I wanted to stretch, learn, and see how the most innovative companies were navigating change.
What I learned:
✔️ No sector — not even the biggest tech — is immune to disruption (look at Apple right now).
✔️ Smaller, more focused teams are the future, not a liability (today’s tech startups are smaller than the average arts and culture org — budget and staff).
✔️ My best contribution is right here — helping cultural organizations move forward, confidently and smartly.
So, I’m back.
And I’m connecting the dots between:
• 20 years of business and tech leadership in Arts & Culture
• Innovation methods from the private sector
• Deep domain experience connecting AI and emerging tech and Arts and Culture
How we work together.
Delivering cohesive tech strategy that solves real business and customer pain by unifying data like never before.
☑ Artificial Intelligence (AI) Readiness and ROI Strategy - AI and Machine Learning (ML) are here. Your Board, donors and staff are wanting to know how to best leverage them. I help your organization cut through the AI hype and build a grounded, whole-org roadmap that is rooted in what is ethical, actionable and meets your organization’s real pain points.
What we deliver: Strategic org-wide-meets-AI-wide guidance, AI feasibility assessment, AI roadmap creation based on real ROI objectives. (I don’t just leave it there. I help you get it done too.)
☑ Increased Innovation Capacity - Did you know I also work with Silicon Valley tech companies as an innovation coach? I work with them to optimize how they build, solve problems and prioritize their tech product roadmap. Result? Building tech products customers love that also works for the business. Building tech experiences that MATTER. This same innovation skill-building is highly transferrable to your org in Arts and Culture. I coach cultural nonprofits on how to become your own version of a lean startup, helping your leadership move, think and act with new skills focused on addressing your core business and customer pain with skillful tech solutions. In short— I help you build the leadership skills to consistently make tech decisions that MATTER to your audiences and to your bottom line.
What we deliver: Coaching on modern product building/lean startup mentality and technique which allows your organization to consistently make better technology bets and deliver consistent ROI. ➜ Watch the video
☑ Rapid and Skillful R&D (Try-Test-Learn Cycles) - You’ve got great ideas but limited bandwidth. I help your team explore and validate new tools or tech ideas (hello AI!) through quick, low-risk pilots that save money in the long run. Real learnings, fast.
What we deliver: Small-scope “spikes” or tests of technology tools/AI tools to solve a specific business case, proof of concepts, feasibility studies, AI and tech exploration support. ➜ Watch the video
Recent Posts
Work with me
I work with cultural organizations to unify their data and technology strategy into a cohesive narrative and whole that serves the organization, the team and the community.
AI and ML are rail of today’s tech stack. It’s vital to be adept at using them. But what is most important is focusing on solving hard business problems effectively USING technology of the day. Not following the shiny object.
However you approach questions like “what do we do about AI?” to “how do we make our online exchange flow better?”… you need a practical strategy rooted in making real ROI and impact.
Put my deep AI research, decades of knowledge of the Arts and Culture sector, and Silicon Valley innovation coaching to work for you in finding real ROI with unbiased technology strategy that serves your whole organization.
The best way to start? Just a chat… humans figuring it out.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.